Algorithm is the intimidating concept that we all love to hate! It seems that every time we adjust our strategy, another social media platform is making changes to its algorithm. But like it or not, we have to play by the rules for each platform. As much as we hate to admit it, well-written content is not always enough. Social media trends are constantly changing, as are the algorithms that determine everything from the best times of the day to post, to who really gets to see your content. You can’t win if you don’t play by the rules, so in this blog, we’ll look at key trends and algorithm changes for Facebook and Instagram, and explore how to use analytics to improve your strategy.
After meeting someone for the first time, have you ever said how great it is to finally put a face to the name? Just as those encounters create a personal relationship, we are going to help you put a “face” to your name on social media, by offering tips on how to build your brand online.