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Expert Connexions: Business Strategy Roundtable

May 29, 20200Comments
Does it feel like you’re building the airplane while it’s flying? Businesses are re-strategizing their 2020 gameplan mid-air as they prepare to reopen physical locations following the shutdown caused by COVID-19. In this live panel discussion, we talk with Chris Buck, Senior Managing Director, Martin Commercial Properties and Reuben Levinsohn, Founder & Partner, Washington Avenue Ventures about successful business strategy during and post-pandemic. Transcript: Julie: Good morning. Welcome to our Expert Connexion series. I'm Julie Holton, I'm the Founder and Principal Strategist of mConnexions Marketing Agency. We started bringing you these interviews at the start of the pandemic as a way of…

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Expert Connexions Video: Legal Roundtable with Foster Swift

May 28, 20200Comments
What do employers need to know before employees return to the office? What are your next steps to ensure PPP forgiveness? Or, what alternatives do you have for financial support? In this episode of Expert Connexions, Julie Holton, Founder and Principal Strategist of mConnexions is joined by attorneys Patricia Scott, Cliff Hammond, and Taylor Gast of Foster Swift in a live panel discussion. For additional legal insights, visit the firm's dedicated Coronavirus resource page. Transcript: Julie: Good Morning. Thank you for joining us for our Expert Connexion series. I'm Julie Holton, I'm the Founder and Principal Strategist of mConnexions Marketing Agency. We…

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Expert Connexions: Marketing & Sales Roundtable

May 27, 20200Comments
It's time to create our "next normals" in the world of marketing, business development, and sales. In this live panel discussion, Shari Pash, Member & Growth Strategist, Stephanie Barnhill, Operations Consultant of mConnexions, and Julie Holton, Principal Strategist & Founder of mConnexions talk about how to generate leads and connect with prospects during and post-pandemic. Transcript: Julie: Good Morning. Welcome to our special series called Expert Connexions. I'm Julie Holton. I'm the Founder and Principal Strategist of mConnexions Marketing Agency and I'm so glad you can join us this week for this series. We are bringing you roundtable-style interviews every day…

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COVID-19: Returning to the Office? 4 Tips to Take Back Our Roaring 2020’s

May 27, 20200Comments
The roaring 2020s started with a bang: an economic recession, a global health crisis, and a worldwide shutdown of businesses. Clearly, this was not what any of us had strategized in our business plans! Since the beginning of March, we’ve all been forced to focus predominantly on crisis management. For weeks, businesses were fully or partially shut down and had to adapt to ever-changing laws and consumer behaviors. As companies are being allowed to reopen, we must take action in ensuring that we move in a positive and proactive direction. Returning to work as usual is not only impossible, it would…

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Expert Connexions: COVID-19 Impact on Mental Health

May 26, 20200Comments
Stress, anxiety, and depression may have nothing to do with the actual coronavirus, but they are three common ailments that people are feeling as a result of COVID-19. Americans are reporting significant and sustained increases in symptoms of depression and anxiety related to the COVID-19 pandemic. In this live panel discussion, we talk with two mental health experts about how the pandemic is impacting adults, teens, and children, and the resources available to help. Joyce Marter, LCPC Psychotherapist, Writer & Speaker is a renowned national keynote speaker and corporate trainer in mental health. Her work reached an international audience of over 1 billion…

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Top Marketing Recommendations As Businesses Prepare to Reopen From COVID-19 Shutdown

May 22, 20200Comments
You could almost hear the sound as COVID-19 forced millions of businesses to come to a screeching halt, shutting down all or some of their operations. Not only was the closure unprecedented, so now is the reopening. The situation lasted longer than anyone could have foreseen, and instead of having an easy-to-read manual on how to get back up and running, business leaders are scrambling to learn as they go. In Michigan this week, the Governor announced the next phase of recovery which allows some companies to reopen partially or by appointment. This is met with a mix of excitement and…

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COVID-19: How to Shift Your Messaging to Attract Clients

May 15, 20200Comments
The last few months have brought unprecedented damage to Main Street America, putting even the most successful businesses in a precarious situation. During the first several weeks of the shutdown, a massive movement began on social media to support local organizations. Businesses and nonprofits rallied together with their Chambers of Commerce, industry associations, and other supporters to ask for help. This approach was a united call to action to help mitigate the damage through both government and consumer support. Yet after six weeks (and counting) of differing levels of quarantine, those who responded to the initial call for help are now…

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VIDEO: How To Improve Your Google Rankings During COVID-19

May 11, 20200Comments
Digital marketing is more important now than ever because we have such a captive audience online with more people working from home. Is your business showing up in Google searches? Have you implemented new website strategies to keep up with changes stemming from COVID-19? Have you hit any snags along the way? In this virtual conversation, our Julie Holton of mConnexions sits down with Lance Beaudry to talk about digital marketing during COVID-19. Transcript: Julie: Hello! Welcome to our Lansing Marketing Hackers Facebook page. We are doing a live Q&A today. I am joined by Lance Beaudry. Hey Lance how are you? Lance:…

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Feeding Our Frontline Heroes

May 8, 20200Comments
We are so thankful for our frontline heroes! Starting on National Nurses Day, we are celebrating the courage and selflessness of all of our healthcare heroes by making a donation to our clients and friends at Crystal Gardens Banquet Center​, who are serving free meals to first responders during the COVID-19 pandemic. We interviewed DeVonna Snowden about the initiative when it launched: Join the efforts to feed our frontline heroes at cgliv.com. When the COVID-19 pandemic hit with full force in early March, countless businesses were forced to shut their doors in response. Among those affected has been Crystal Gardens Banquet Center,…

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Free Virtual Training: COVID-19 Roadmap to Recovery

May 4, 20200Comments
As states begin to reopen, business owners everywhere are facing a new normal. Many are wondering how they can adjust their businesses to better manage the fallout from the economic shutdown, while also best-supporting clients and customers. The question business owners must consider now is: When the country opens back up, what will your company be and what will your clients and customers need from you? In the virtual training session “COVID-19: Road to Recovery,” Julie Holton, Founder and Principal Strategist of mConnexions and Shari Pash, Founder of Strategic Solutions for Growth team up to help answer that…

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