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Help Your Favorite Nonprofit Win a Free Video & Marketing Strategy Session on Giving Tuesday!

They give back all year long, supporting our community and those most in need... This Giving Tuesday, it's our turn to pay it forward with a special gift for a Lansing-area nonprofit! First comes Thanksgiving, a day when we eat a bit too much turkey and give gratitude for all we have received this year. Then comes Black Friday, the unofficial start to the holiday shopping season, so-named as the day when retailers celebrate sales bringing them back into the accounting black. Small business Saturday follows, then Cyber Monday, and finally, one of our favorite days of the year, Giving…

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7 Tips to Get Started with Instagram & Facebook Reels

Reels just got REAL! Think you can avoid using Reels for your business marketing? Mark Zuckerberg made it clear: if you want engaged followers on Instagram, Facebook (which is going Meta!), TikTok, and even now on LinkedIn, you need reels! After Zuck painted a futuristic vision for Facebook during the earnings call at the end of October, it's time to rethink our social media marketing strategy. If Facebook's CEO is talking about reels, we should all be taking notes. Video Gets More Exposure and Engagement Here's what we already know: video, by far, gets more exposure and engagement across all platforms. This…

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