Names doubling as keywords, collections of uniquely specific hashtags, the impact of a perfectly placed photo paired with a compelling color palette, content that promotes authentic human interactions... if these exciting features don’t immediately make you think of the fastest growing social network in the world, then it’s time you met the new Instagram.
As of 2019, Instagram boasts a mind-blowing one billion monthly users. New and exciting changes are constantly being tested and implemented, and it’s important for brands and businesses to keep up in order to fully harness the power of this unique social platform.
2019 is here — a new year, new challenges, new opportunities for growth, and a whole new set of digital marketing trends!
To help your business prepare for what the new year might bring, we’ve put together a walk-through of some up-and-coming trends that you can expect to make a strong statement in 2019.Are you part of the rapidly-expanding number of users utilizing the popular photo-sharing platform Instagram? If not, it might be time to consider signing up. Over the last few years, Instagram has not only remained the leading social media platform, it has also seen remarkable growth. As of June 2018, the photo-sharing network had reached 1 billion monthly active users. Instagram has become a key platform for brands to market themselves, making it clear that there is so much more to Instagram than just posting a picture with a cool filter.
When a background in news and social media come together, you get a unique combination for marketing businesses.
Our own Julie Holton, Owner and Principal Strategist of mConnexions, took this unique combination of skills and made the transition from Emmy award winner to one of our region’s top ten leaders to watch, for her marketing work.
Fake news: we hear it, we see it, but how exactly is it affecting the world around us?
Okay, Facebook users… stop spreading the hoax!
Chances are, by now you’ve seen the viral Facebook post that explains how the “new algorithm” is restricting what you see in your News Feed — to just 25 friends.We are quickly approaching the time of year when Marketing and Business Development teams dive into their budget planning and proposals for next year. If you thrive on numbers, strategy, and piecing it all together, then this is your time to shine.
And just like that, more than half of the year is over! Remember that marketing plan you created back in December to build your brand in 2018? How is that going?
Hopefully you are on pace with the plan and have months of data to determine your successes.
Facebook, Twitter, Instagram, Pinterest, LinkedIn...
Sometimes the number of social media platforms that we need to post on -- and keep straight -- seem endless. But, if you’re running a marketing campaign for a business and your target audience is on social media, then you must have the right presence on the platforms where you can best reach that audience. The question is… are you posting enough on social media? And, how much is too much?You want to grow your brand and build name recognition for your business. But you don’t have much of a budget and just getting started gives you anxiety. Does this sound familiar? We get it!
Marketing yourself or your business can seem like an overwhelming feat – like one that only big businesses can afford to do. Here’s the good news: You don’t need a lot of money to build your online presence – especially when using social media. You need the right strategy and you need time. Yes, we know, time is money, so we’ll walk you through how to build that strategy so that you’re investing your time wisely.