MARKETING BLOG
Resources From the Creative Minds at mConnexions
It’s Time for a Mid-Year Marketing Check
As your trusted marketing professionals, it’s often our job to deliver hard truths - so we’re just going to come out and say it: the year is already half over. We know, we know! We can’t [...]
Business Growth Series: Free Summer Lunchtime Zoom Trainings
We are teaming up with some of our favorite experts in the industry to bring you a free summer series on business growth! This 10-week series is designed to give you tools to help your [...]
Inclusivity: More Than Just A Trend
June is Pride Month in the United States, and across the country, brands and businesses are taking this time as an opportunity to tell clients and customers that they stand with the LGBTQ+ community. But [...]
Win Media Pitches With Your Own Great Story
Storytelling is one of the best-kept secrets in PR. Sharing your story can be one of the most powerful and inexpensive ways to promote a business, especially emerging startups. “But no one cares!” “My story [...]
Creating Instagram Reels For Your Business
We’ve been saying it for years, but it’s still true: video, by far, gets more exposure and engagement across all social media platforms. This means users love video, so all video content typically performs best [...]
mC Offers Two Talks at Upcoming MI MOB Marketing Summit
Learn from the best marketing bosses in mid-Michigan at the MI MOB Marketing Summit! 1 Day | 5 Topics | 17 Presentations MI MOB (Marketing Outstanding Businesses) Marketing Summit Friday, May 6th Royal Scot Banquet [...]
Convert Customers Through the Buyer Journey with Content
Growing your business requires selling your products and services. The sale starts long before you talk to any customer though. The buyer’s journey, also called the customer lifecycle, describes a buyer’s [...]
Do Lead Magnets Really Work? How to Create a Successful Sales Pipeline
We’ve all heard the saying that you get more flies with honey than with vinegar, and this mantra can be related to your marketing in a major way! Gathering contact information to build your customer [...]
Sales Is a Five Letter Word You Need to Learn
Sales is a skill set. It’s incredibly important for professionals to learn, even though – especially even – you’re not in sales. Knowing how to sell, is really about knowing how to listen and how [...]
Virtual Training: How To Network In A Hybrid Environment
The days networking at big events may eventually come back — slowly and with some shifts. But it’s not happening tomorrow. We’ve all learned over the last nearly two years, that our virtual relationship-building skills [...]