MARKETING BLOG
Resources From the Creative Minds at mConnexions
Strategic Plan or Business Plan: Which Do You Need?
The beginning of the year brings an opportunity for reflection and growth. Businesses of all sizes take the first quarter to assess what is working and set plans for success moving [...]
Overwhelmed by Strategic Planning? Take It Back to the Basics
Fellow strategic planners will sing in unison that first quarter is our favorite. We’re in our happy place making plans, building out a new vision, and focusing on how to execute strategy. This time of [...]
Top Marketing & Sales Trends to Follow in 2022
New year, new you, new marketing & sales trends! Join us in saying ‘so long’ to 2021 by getting a jump start on these top marketing and sales trends for 2022. [...]
Help Your Favorite Nonprofit Win a Free Video & Marketing Strategy Session on Giving Tuesday!
They give back all year long, supporting our community and those most in need... This Giving Tuesday, it's our turn to pay it forward with a special gift for a Lansing-area nonprofit! First comes Thanksgiving, [...]
7 Tips to Get Started with Instagram & Facebook Reels
Reels just got REAL! Think you can avoid using Reels for your business marketing? Mark Zuckerberg made it clear: if you want engaged followers on Instagram, Facebook (which is going Meta!), TikTok, and even now [...]
mConnexions Supports LEAP’s One&All Program as Business & Marketing Mentor
Congratulations to 19 entrepreneurs just selected for the next cohort of the Lansing Economic Area Partnership (LEAP)'s One & All program! Lack of access to critical resources is a common obstacle to success, especially for [...]
3 Reasons to Use Podcasting as a Marketing Tool
The world grows more digital by the day, yet we've never craved human connection more. For any business owner, appeasing the two is the secret to meeting the needs of your audience. How? The numbers [...]
New TV Show Launches to Help People Navigate the Pandemic
Expert Connexions to feature legal, marketing, sales, and leadership experts. As we approach the one-year mark of the first statewide restrictions enacted due to the pandemic, it has become more important than ever to make [...]
Four Marketing Trends for Small Business Survival in 2021
It’s no secret that small businesses are hurting from the pandemic. Figures show that roughly one-third of small businesses across the country are shut down, with many in danger of never reopening. For those that [...]
7 Marketing Tactics to Keep Your Business Connected to Clients During COVID-19
2020 was a year unlike any other with uncontrollable wildfires, record-setting hurricane counts, a highly divisive U.S. presidential election, and of course, a global pandemic with unparalleled personal and professional consequences. But 2020 was also [...]