How well do you know your customers? Here’s the bigger question – how strategically is that knowledge reflected in your digital marketing?
One of the biggest mistakes businesses can make in marketing is not starting with a deep understanding of their customer’s needs, goals, and challenges. We end up making a lot of assumptions about how we can help -- when we focus on ourselves and what we provide, instead of our customers and what they need.
That’s why creating a buyer persona is so crucial.
What is a buyer persona?
Think of a buyer…
If content is king, then video remains the supreme ruler on Facebook. The social media platform made waves with its announcement early this year that it was putting a new emphasis on meaningful social interactions. The recent changes to Facebook’s newsfeed algorithm are designed to better help people connect with other people, which means brands and publishers are taking a back seat to content from friends and family.