Who wants to get a 4400% return on investment? $44 for every dollar spent? Yes, please! Today on the podcast, we’re talking email marketing and automation.
Don’t believe anyone who tells you email marketing is dead. It’s alive and well — when done right.
Add to that, automation, which lets you leverage your time and efforts to send targeted, tailored emails to the right people at the right time.
But don’t mistake the term automation as being bland or irrelevant. You’re not simply setting cruise control — you still need to drive those leads.
First — Know and understand your audience. You have…
