Who wants to get a 4400% return on investment? $44 for every dollar spent? Yes, please! Today on the podcast, we’re talking email marketing and automation.
Don’t believe anyone who tells you email marketing is dead. It’s alive and well — when done right.
Add to that, automation, which lets you leverage your time and efforts to send targeted, tailored emails to the right people at the right time.
But don’t mistake the term automation as being bland or irrelevant. You’re not simply setting cruise control — you still need to drive those leads.
First — Know and understand your audience. You have…
So you want to start a blog! Or — you have a blog and it hasn’t taken off yet. There hundreds of tips out there if you just Google what to do. But who has time for that? Today, we break it down to just three things. The only three business blogging tips you really need.
Our first tip for business blogging success: know when and how often to post. You’re going to have to do some research on your audience to know when to post. Co-schedule.com says the highest percentage of users read blogs in…
If your Instagram numbers have taken a hit, you’re in good company. Changes in the algorithm mean we need to work to get those numbers back. But today, we’re going to skip talking about algorithms and instead focus on one thing: our audience.
We definitely have to play by the rules -- but we can’t cover the algorithms in a minute. So let’s talk about the most important component: our audience.
If you’re like me, you must be tired of hearing that to grow your social media following, you just need to share quality content that people care…
Storytelling is a powerful tool. It gives us the ability to reach out and connect through words. But you don’t have to be a writer – or even love writing – to become a good storyteller.
There’s a difference between being a good writer and being a good storyteller. Everyone can tell their story. And in marketing, we need to tell stories. Science shows storytelling actually evokes a neurological response. Good stories — stories that we connect with — actually release oxytocin in our brains. That’s the feel-good chemical that promotes connection and empathy. Scientists say…