Are you part of the rapidly-expanding number of users utilizing the popular photo-sharing platform Instagram? If not, it might be time to consider signing up. Over the last few years, Instagram has not only remained the leading social media platform, it has also seen remarkable growth. As of June 2018, the photo-sharing network had reached 1 billion monthly active users. Instagram has become a key platform for brands to market themselves, making it clear that there is so much more to Instagram than just posting a picture with a cool filter.
You want to grow your brand and build name recognition for your business. But you don’t have much of a budget and just getting started gives you anxiety. Does this sound familiar? We get it!
Marketing yourself or your business can seem like an overwhelming feat – like one that only big businesses can afford to do. Here’s the good news: You don’t need a lot of money to build your online presence – especially when using social media. You need the right strategy and you need time. Yes, we know, time is money, so we’ll walk you through how to build that strategy so that you’re investing your time wisely.
ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser -- and we should all be taking notes on how companies deal with crisis communications. The star's tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.
The cancellation means a huge loss in revenue for the network, but some could argue that not cancelling the show and dealing with advertising fallout - and more - would have been much more costly to the network's brand.