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ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser -- and we should all be taking notes on how companies deal with crisis communications. The star's tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.
The cancellation means a huge loss in revenue for the network, but some could argue that not cancelling the show and dealing with advertising fallout - and more - would have been much more costly to the network's brand.