The Importance of Creating a Multichannel Marketing Strategy
When it comes to marketing your business, are you putting all of your eggs into just one basket? If the chaos of 2020 has proven one thing, it’s that the [...]
3 Social Media Platforms You May Not Have Considered for Your Business
If social media was a high school, which club would you join first? We imagine the artsy kids would be drawn to Instagram. The jocks are swapping sports scores on [...]
Why Small Businesses Must Join Big Brands in the Fight Against Racism
Every brand must stand up for what is right. Corporations have the platform, the clout, and the resources to make a difference — and consumers now demand that you take [...]
COVID-19: How to Shift Your Messaging to Attract Clients
The last few months have brought unprecedented damage to Main Street America, putting even the most successful businesses in a precarious situation. During the first several weeks of the shutdown, [...]
Podcast: What’s In A Name?
What’s in a name? When we’re talking about marketing or branding — it’s safe to say, everything. So how do you choose the right name when launching a new blog, [...]
How to Establish Yourself as a Thought Leader
You’ve likely heard the term before: thought leadership. But don’t be fooled – this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component [...]
Mid-Year Marketing Review to Keep Your Business on Track
As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to [...]
Video Series: How to Create Authenticity in Design (And Why It Matters!)
In 2015, Matthew Tyson of The Huffington Post wrote that millennials, “are not moved by flashy ads, big promises, and the ‘wow’ factor. They want [...]
Video Series: Top Marketing Trends
It’s 2019 and the “new” year is in full swing. The weather is finally warming up, the sun is shining, and your businesses might be [...]
Building Your Brand: Understanding Algorithms & Analytics for Facebook & Instagram
Algorithm is the intimidating concept that we all love to hate! It seems that every time we adjust our strategy, another social media platform is making changes to its algorithm. [...]