2020 was a year unlike any other with uncontrollable wildfires, record-setting hurricane counts, a highly divisive U.S. presidential election, and of course, a global pandemic with unparalleled personal and professional [...]
“I'm not asking much, just a token really, a trifle! What I want from you is - your voice.” -Ursula the Sea Witch Do you remember watching the classic Disney [...]
When it comes to marketing your business, are you putting all of your eggs into just one basket? If the chaos of 2020 has proven one thing, it’s that the [...]
If social media was a high school, which club would you join first? We imagine the artsy kids would be drawn to Instagram. The jocks are swapping sports scores on [...]
Every brand must stand up for what is right. Corporations have the platform, the clout, and the resources to make a difference — and consumers now demand that you take [...]
The last few months have brought unprecedented damage to Main Street America, putting even the most successful businesses in a precarious situation. During the first several weeks of the shutdown, [...]
What’s in a name? When we’re talking about marketing or branding — it’s safe to say, everything. So how do you choose the right name when launching a new blog, [...]
You’ve likely heard the term before: thought leadership. But don’t be fooled – this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component [...]
As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to [...]
In 2015, Matthew Tyson of The Huffington Post wrote that millennials, “are not moved by flashy ads, big promises, and the ‘wow’ factor. They want [...]