Win Media Pitches With Your Own Great Story
Storytelling is one of the best-kept secrets in PR. Sharing your story can be one of the most powerful and inexpensive ways to promote a business, especially emerging startups. “But [...]
7 Marketing Tactics to Keep Your Business Connected to Clients During COVID-19
2020 was a year unlike any other with uncontrollable wildfires, record-setting hurricane counts, a highly divisive U.S. presidential election, and of course, a global pandemic with unparalleled personal and professional [...]
The Value Of Finding Your Voice and Being Authentic
“I'm not asking much, just a token really, a trifle! What I want from you is - your voice.” -Ursula the Sea Witch Do you remember watching the classic Disney [...]
The Importance of Creating a Multichannel Marketing Strategy
When it comes to marketing your business, are you putting all of your eggs into just one basket? If the chaos of 2020 has proven one thing, it’s that the [...]
3 Social Media Platforms You May Not Have Considered for Your Business
If social media was a high school, which club would you join first? We imagine the artsy kids would be drawn to Instagram. The jocks are swapping sports scores on [...]
Why Small Businesses Must Join Big Brands in the Fight Against Racism
Every brand must stand up for what is right. Corporations have the platform, the clout, and the resources to make a difference — and consumers now demand that you take [...]
COVID-19: How to Shift Your Messaging to Attract Clients
The last few months have brought unprecedented damage to Main Street America, putting even the most successful businesses in a precarious situation. During the first several weeks of the shutdown, [...]
Podcast: What’s In A Name?
What’s in a name? When we’re talking about marketing or branding — it’s safe to say, everything. So how do you choose the right name when launching a new blog, [...]
How to Establish Yourself as a Thought Leader
You’ve likely heard the term before: thought leadership. But don’t be fooled – this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component [...]
Mid-Year Marketing Review to Keep Your Business on Track
As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to [...]