Picture it: your favorite marketing experts at mConnexions, sitting together around the virtual conference room table, swapping social media stories and strategies like a bunch of digital masterminds. We’re talking tips, tricks, and creative content that have turned our screens into virtual wonderlands of engagement and connection.
And guess what? We’re here to let you in on the ingredients in our secret sauce – those dazzling tips, tricks, and strategies that keep our online game strong and our virtual dance card full.
We asked everyone on our team to share their favorite social media “pro tip”, whether it be the best way to connect online, a favorite feature or time-saving strategy, or a way to set your content apart from the competition. There’s nothing we love more than giving you the social media support you need to succeed – so let’s dive in!
Pro Tip #1: Follow, Like, Connect. Build a Strong Network!
Supporting others in your niche helps you build relationships and connect with like-minded individuals. By engaging with their content, you can create a sense of community and foster collaboration opportunities, such as joint promotions, partnerships, or sharing insights and knowledge.
Actively supporting others on Instagram also gives a strong positive brand image for your business. It shows that you value community, collaboration, and mutual success rather than focusing solely on self-promotion. Mutual love between brands and businesses is something everyone loves to see! This can attract customers who appreciate businesses that prioritize building relationships and supporting others.
Pro Tip #2: Use the “Direct Link” sticker on Instagram to share links in your Stories
It’s hard to believe now, but it wasn’t so long ago on Instagram that only influencers and businesses who met a certain follower count could add direct links to outside content in their stories. Luckily, in October 2021, IG heard the cry of the people and gave ALL of us access to this awesome feature – and if you aren’t using it yet, you need to be!
Using the “Direct Link” sticker on an Instagram or Facebook Story allows you to put a link to your external content – whether it be your website, a digital storefront, an event invitation, or anything else you think of – mere millimeters away from the fingertips of anyone who looks at your Stories.
While we love tools like LinkTree and LinkInProfile for sharing external links on our profile, using the Direct Link sticker is a less complex way to make sure that people have easy access to your content off of Instagram. Bonus – when you add a Story to your Highlights, the link sticker stays with it!
Pro Tip #3: Repurpose Your Content
Ever noticed a particular piece of content that sparked a frenzy of likes, comments, and shares? That’s your audience giving you a gold star! They’ve shown you what they love, what resonates with them. Repurposing this content is like holding a mirror to their preferences and saying, “Hey, you loved this? Well, let’s take it up a notch!” By diving deeper into the topic, offering extra resources, or even revisiting the post periodically, you’re catering to what your audience craves, thereby increasing engagement and building brand loyalty.
Repurposing content doesn’t mean regurgitating the same thing over and over like a broken record. On the contrary, it’s your chance to unleash your creative prowess. Think of it as remixing a hit song – you take the familiar elements and add new beats, instruments, and melodies to create something uniquely captivating. Use different formats, such as infographics, videos, or podcasts, to present the same content from diverse angles. The possibilities are endless.
We all know that time is a precious commodity for every small business owner or nonprofit leader. Repurposing content is your ticket to making the most of your efforts. Instead of starting from scratch every time you want to engage your audience, you can leverage your existing content library to craft new posts. It’s like having a toolkit of engaging stories and ideas at your disposal, saving you time and energy that you can invest in other aspects of your business. And who doesn’t need more time in their day?!
Pro Tip #4: Use Your Resources
One of our favorite social media hidden gems? Google Trends! Using Google Trends is like being handed a deck of cards – each one a potential social media post that’ll have your followers going “Whoa!” Imagine tweeting or posting about the very things people are searching for right now. It’s like being in the cool club of trending topics, and it’ll help get you more likes, shares, and retweets than you can shake a GIF at.
Google Trends allows you to see what’s trending now, compare certain search terms, search specific terms to see their current popularity, and more. This tool isn’t just for data lovers; it’s for every content creator who wants to make waves, capture attention, and have their content high-fived by search engines and social media alike.
Pro Tip #5: Storytelling through Visuals
We all love a good story! We love it so much that every year, Americans spend roughly $40 billion dollars on movies and books, including home entertainment and streaming services.
Our love for storytelling makes it a powerful and creative marketing strategy, especially when it’s combined with creative graphics or video. Unlike traditional advertising, which may simply list features or benefits, storytelling weaves these elements into a compelling narrative that people can relate to. It creates a scenario where customers can see themselves, making the product or service more tangible and desirable.
By presenting information in a visually appealing story format, using video, Reels, carousels, or just eye-catching graphics, marketers engage the audience’s imagination and emotions, leading to higher retention and more meaningful interactions with the brand. This immersive approach makes the marketing message more accessible and relatable, often leading to increased loyalty and advocacy.
Storytelling, in essence, creates intrigue by humanizing the brand and creating a shared experience, making it a highly effective marketing tool.
Our love for visual storytelling is what, in part, inspires us to share our YouTube show, Expert Connexions. When we first created the series, we wanted to do more than just share information; we wanted to tell a story and create a connection. By sitting down with experts and diving into insightful conversations, we’ve managed to turn complex business ideas into engaging visual narratives.
It’s not just about telling people what works; it’s about showing them through real-life examples and experiences. It’s a little like inviting viewers into our living room for a friendly chat with some of the sharpest minds in the business. And that’s the magic of visual storytelling; it feels personal and real. It’s why Expert Connexions has become more than just a show – it’s a community where ideas come to life!
There you have it: a marketing medley of tips and tricks to turn your social media game into a symphony of success. As you step into this brave new world armed with our strategic insights, remember – you’re not just shouting into the void; you’re weaving stories, nurturing connections, and crafting curated content that leaves a lasting impression.
For more in-depth support with your social media marketing, reach out to our experts today. There’s always more to share, and we’d love to connect with you!