ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser -- and we should all be taking notes on how companies deal with crisis communications. The star's tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.
The cancellation means a huge loss in revenue for the network, but some could argue that not cancelling the show and dealing with advertising fallout - and more - would have been much more costly to the network's brand.
Branding is perhaps one of the least sexy digital marketing topics to talk about -- because it doesn’t have all the bells and whistles that come with other digital marketing
For those who may face an uphill internal battle to support marketing efforts, it can often be hard to sell to your company execs on investing time and money into branding because it can be so difficult to measure a return on investment.
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