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The Basics of Email Marketing: Before Hitting Send

While every marketer has their own preferred method, there’s one thing we can all agree on: there are no shortage of ways to communicate with a desired audience. One of the simplest, fastest (and arguably most effective!) ways to distribute content to current and future clients is through the use of email marketing. Before we dive into best practices, let’s check some stats: 92% of online adults use email, with 61% using it on an average day. ( PEW ) 91 percent of US adults like to receive promotional emails from companies they do business with…

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