We’ve all heard the saying that you get more flies with honey than with vinegar, and this mantra can be related to your marketing in a major way! Gathering contact information to build your customer base can be challenging, slow, and have a negative reaction from potential customers.
For your customers, it’s vinegar. But there’s a shortcut to turn those “No, thank yous” into “Yes, please!”. The honey? Lead magnets.
What Is A Lead Magnet?
Lead magnets are handy tools. They are a free item or service you can give away to customers in exchange for data…
