Branding…this abstract, emotionally-driven marketing concept is enough to strike fear in the hearts of even the bravest business owner. But it’s more - MUCH more - than just a buzzword or fleeting trend, and we’re here to break down the building blocks of branding to help your business stand out and thrive in an increasingly competitive marketplace.
So…what do we mean when we say “brand” - and what is a brand strategy?
Your brand is how the world sees your business. The right brand gives your audience a way to connect with you, and a way for them to…
Life can get pretty comfortable when you’re living in that safe space inside the box. You know, that place we call our comfort zone.
Until — the box breaks wide open! And your comfort zone is broken for you, whether you like it or not.
Our own Senior Digital Strategist Alexis Neumann knows firsthand what it feels like to dive headfirst into the unexpected. She recently sat down with the women behind the Think Tank of Three podcast to talk about her journey into entrepreneurship, the process of adjusting goals and building your brand, and how to plan for the unplannable.
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