Branding…this abstract, emotionally-driven marketing concept is enough to strike fear in the hearts of even the bravest business owner. But it’s more - MUCH more - than just a buzzword or fleeting trend, and we’re here to break down the building blocks of branding to help your business stand out and thrive in an increasingly competitive marketplace.
So…what do we mean when we say “brand” - and what is a brand strategy?
Your brand is how the world sees your business. The right brand gives your audience a way to connect with you, and a way for them to…
