Facebook & Instagram, Instagram and Facebook…as the two social media platforms owned by Meta, these two are often grouped together, and it can be easy to fall into the trap of thinking they’re essentially the same thing.
But the reality is that, just like LinkedIn, Twitter, & TikTok, Facebook and Instagram are each their own unique platforms.
But how can you really tell?
It all starts with the content!
Content shared on Instagram is much more visual, because there is no ability to create text-only posts on the platform. Because it’s more visual, the look and feel of…
