Too often, when people think of marketing for nonprofits versus for-profit businesses, the focus immediately goes to what nonprofits often don’t have: a hefty budget, and unlimited staff.
And it’s true: when it comes to the staffing and finances set aside for marketing efforts, many small nonprofits find themselves at disadvantage. Nonprofit staff may be mostly volunteers, and much of the annual budget is likely reserved for fulfilling and funding your mission.
However, instead of focusing on the negatives, we want you to focus on the positives. As a non-profit, you have a critical ingredient that traditional businesses…
