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Growing your business requires selling your products and services. The sale starts long before you talk to any customer though. The buyer's journey, also called the customer lifecycle, describes a buyer's path to purchase. While there are a few exceptions to this journey (like impulse buying at the grocery store), almost all buyers go through this journey.
By understanding your target audience, businesses can influence the experience their customers take along that buyer journey. Understanding pain points, problems, and influencing the buyer experience can position your business for success.
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The beginning of the year brings an opportunity for reflection and growth. Businesses of all sizes take the first quarter to assess what is working and set plans for success moving forward. However, the best-laid plans can still steer you wrong if those plans don’t keep the big picture in mind.
Strategic plans and business plans are often used interchangeably, but they are different and both are important for a successful business. Do you know what the differences are between a strategic plan and a business plan? Does your business use both?
When planning for the new year, businesses can benefit from determining the long-term strategy and the annual tactics. While long-term and tactical plans are different, they work hand-in-hand to execute the big picture vision.
Fellow strategic planners will sing in unison that first quarter is our favorite.…