New TV Show Launches to Help People Navigate the Pandemic
Expert Connexions to feature legal, marketing, sales, and leadership experts.
As we approach the one-year mark of the first statewide restrictions enacted due to the pandemic, it has become more important than ever to make sure people have access to the resources they need to cope with the changes brought on by COVID-19.
A new TV show scheduled to launch on Monday, March 15, 2021 aims to help people navigate the pandemic. Expert Connexions will bring the experts to you every Monday morning, immediately following Good Morning America at 9 a.m. on WLAJ-TV in the greater Lansing viewing area. It will also be streamed online at wlns.com/expertconnexions.
Figures show that roughly one-third of small businesses across the country are shut down, with many in danger of never reopening. For those that are operating, revenue is down significantly, according to TrackTheRecovery.org, a website maintained by Opportunity Insights, a not-for-profit organization at Harvard University.
“Behind every struggling small business is a small business owner, who has often poured his or her life savings into building out their dream,” said Julie Holton, Host and Executive Producer of Expert Connexions. “Our team at mConnexions is passionate about helping these businesses because we live it ourselves every day. This is why we have teamed up with WLAJ-TV to create Expert Connexions, a show designed to connect our audience to the experts they need to run their business and respond to changes in their everyday lives.”
Holton launched Expert Connexions as a live interview series on Facebook on March 15, 2020, just prior to the first statewide shutdown in Michigan. With tens of thousands of views in the first few weeks, Holton says it was quickly apparent that people needed access to the information that the show provided.