It’s 2019 and the “new” year is in full swing. The weather is finally warming up, the sun is shining, and your businesses might be thinking about new beginnings. Spring is the perfect time to take on new challenges and embrace opportunities to grow your business. In fact, it’s a great time to look at the goals you set for 2019, evaluate your progress, and determine how the latest trends in digital marketing can help you reach new customers, land new sales, and make a big impact in the coming months.
Every year, trends come and go. It’s hard to know which ones will stay and which ones will go the way of apps like Periscope and labels like QR codes. To help you embrace this time of growth and fresh starts, we’ve compiled a video series outlining 2019’s most impactful trends.
In these videos, you’ll get an insider’s perspective straight from mConnexions Owner & Principal Strategist Julie Holton. Here is just a small sampling of what you can expect to see covered in the series:
Content is king, and will continue to reign in 2019. But what’s even more important than that content is what you do with it. Content marketing is one of our core values here at mConnexions, and it’s a cornerstone of all our services.
The right content shared in the right places can establish trust, produce leads, and turn leads into customers.
Social Media Marketing
It’s no secret how important social media marketing is to your business. On social media, you can connect with your customers and reach new clients in ways that were unheard of until Facebook and Twitter hit the scene. But while these two platforms may be the big names in the game, they aren’t the only players in the game.
It’s important to be aware of, and leverage, the many social media tools out there. In the next year, Instagram is expected to gain continued traction, and it’s a great way to emphasize the look and feel of your brand.
Your customers and potential customers are on social media. We can help you reach them there.
Authenticity and Design
Instagram is a visually appealing platform, so it’s important to have a visually pleasing brand to share. 2019 will continue to see evolving trends in the world of graphics and design, as users are drawn to looks that speak to them. Graphics can help your audience connect with your brand, so it’s important that your look reflects your business. Authenticity is key here – watch for the upcoming video to learn more.
Writing is different than content curation, and it’s another area where authenticity is crucial. Customers want to connect with the brands they buy, and what better way to create a human element to your brand than through storytelling and language?
It will also be incredibly important to optimize your writing so that it finds its perfect audience.
Website accessibility is growing in importance, and in 2019 it may even rank above website design and development. Website accessibility simply means that anyone that wants to use your website can use it, including those with disabilities. While the definition is simple, the implementation is not. But at mConnexions, we believe that having an accessible website is the right thing to do.
When websites are correctly designed and coded according to standards set forth by the Web Content Accessibility Guidelines (WCAG) and Section 508, all individuals, including those with disabilities, can use them. We pride ourselves on having an accessible website, and we want to help others create them as well.
In addition to these great topics, we’ll also be taking a deeper look into the rise of automation, the influence of voice search, and the power of inbound marketing.
We are so excited to dig into these trends with you over the month of April so that you can continue to dream big in 2019. Spring means a fresh start, and we can’t wait to start sharing these important marketing trends with you!
A storyteller at heart, Julie Holton is the Owner and Principal Strategist of mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients. Before launching mConnexions in 2017, Julie led the strategic marketing directives for a mid-sized law firm of nearly 50 attorneys practicing 70+ areas of law at three offices across Michigan. Prior to that, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. Julie worked with her news teams to develop digital and social media strategies – even before social media sites began to peak in popularity.