Storytelling is a powerful tool. It gives us the ability to reach out and connect through words. But you don’t have to be a writer – or even love writing – to become a good storyteller.
It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are using logic to come to well-formulated conclusions, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make. Like that new car. You bought it for the great gas mileage, right? And because…
