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How Marketing Strategy Has Changed in 2020: Real-Life Examples Shared on Expert Connexions

July 23, 20200Comments
As the effects of the COVID-19 pandemic continue to be felt across the country, reviewing your business marketing plan and tracking your progress may be one of the last things on your mind. However, business and economic uncertainty is the exact reason you should be taking this time to re-evaluate your marketing approach, to help end 2020 on a high note and set up a strong 2021. During our latest Expert Connexions discussion, mConnexions Principal Strategist Julie Holton sat down with Kim Hafley, Marketing and Recruitment Director at Foster Swift Collins & Smith law firm, along with mConnexions strategists Alexis Neumann…

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Be A Good Neighbor | Spread Kindness | Support Black Lives Matter FUNdraiser

July 6, 20200Comments
Changing the world starts at home. Supporting what we believe in takes more than just words. So let's put some action behind our feelings and fight racism, one purchase at a time! Several weeks ago, we were inspired by our client and Lansing-area realtor, Amy Jackson. In support of the Black Lives Matter movement, Amy's message to the community was simple and yet somehow so profound: be a good neighbor. Did you know only HALF of Americans know their neighbors' names? Drawing on this inspiration, our team at mConnexions has launched a FUNdraising campaign to put some actions behind our words. Let's…

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Mid-Year Marketing Checkup During COVID-19

July 1, 20200Comments
We're definitely not in January anymore, Toto! Remember back in January when you launched your marketing plan for 2020? You reviewed your goals, your budget, and your clients’ needs and put together a comprehensive approach to growing your brand. But there was no way you could have known then just how many outside factors would directly impact your company to derail your plans. The COVID-19 pandemic. Social Distancing. Quarantine. Statewide shutdowns. Because of these, you may find yourself looking at your business and seeing different goals, different staff members, different clients, and a different budget. All is not lost. There is still time…

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